Welcome to the Pennock Idea Hub

Research Reinvented

We are redefining the way research is delivered...

Pennock Idea Hub

We are creators of independent equity research. The Pennock Idea Hub team are veterans of the investment industry. Much of our team has spent their careers at Merrill Lynch, Deutsche Bank, RBC Capital Markets and Wood Gundy. We have taken every aspect of research back to the studs and returned to first principles. The Pennock Idea Hub marries the interests of the sell and buy side.

We offer the best research for institutional investors by:
Only publishing research from veteran Analysts
Eliminate the inherent conflicts of the traditional sell and buy side relationship
Ensure our team is always accessible; collaboration with clients nurtures our collective success

The Ideal Analyst

PIH Analysts have a proven track record of building a reputable franchise. Recognition from the Reuters Institutional Investors Survey and the Brendan Woods International Survey are a testament of their industry expertise. Through experience gained at Bulge Bracket banks, the Big 5 Canadian banks and leading independents, PIH Analysts have built relationships with senior management of industry leaders and institutional shareholders. We uncover catalysts first.

Marrying Sell & Buy Side

Research Analysts are neutered at traditional investment banks because of the conflict of interest with the firms buy side clients and the investment bankers. To remain aligned with our clients, we do not advise corporations on M&A mandates or capital raises through the equity or debt markets. Companies under coverage are not catered to. We don’t compete in the “Beauty Contests” and will not try to impress management with our recommendations or target prices. We are not a firm, eliminating the unspoken need to “Spin” our observations to protect the firm’s “Book”. We are not in the business of flattering companies or providing “Maintenance” research. There’s no compulsion to “Publish or Perish”. Our Analysts work for you.

No Frills

Research Analysts working for a firm support a variety of activities – many of which do not serve the institutional investor. The fixed expenses in some brokerages have hit as high as 48%. The fees paid by clients to the firm covers all operating expenses such as: the S&T desks, investment bankers, compliance and the back office. By eliminating the S&T desks, compliance and back office, we’re able to best serve our clients by not only putting their interests first, but ensuring they remain aligned in our conflict free model.

With some of the most talented minds in the business...


Analyst Coverage
Uploaded image

Ed Pennock

Managing Director
Ed started his career on the Floor. He has Built successful franchises for Merrill Lynch, Wood Gundy and Deutsche Bank. Through Leadership at several successful Independent firms Ed’s focus remained on providing clients with Industry leading Research. Ed earned a BCom from McGill University and holds a CFA designation.
Uploaded image

Robert Plexman

Oil & Gas
Robert Plexman retired from CIBC World Markets at the end of 2008 after a long and successful career that spanned 33 years in the Canadian investment industry. He was perennially ranked as a leading Canadian oil & gas analyst in the annual institutional client surveys. Accomplishments include winning the Star Mine award as top earnings estimator in 2006. Robert earned a BA from the University of Western Ontario and holds an MBA and CFA designation.
Uploaded image


Metals & Mining
John is founder and CEO of Very Independent Research LLC (JTVIR). JTVIR offers fundamental research on commodities markets and common stocks in the metals and forest products sectors. John’s team travels often travels to projects to conduct due diligence. Currently the firm publishes 20 investment reports a month. John earned a M.S. in Industrial Administration from Carnegie Mellon University at the Tepper School of Business.
Uploaded image

Norm Kumar, PhD

Technology and Healthcare Analyst
Norman has 20 years of experience in the Investment industry. He has worked in Private Equity/Venture Capital (Working Ventures, CIBC Capital & XPV Water Partners). He has also been the CIO & CCO at two hedge funds (K2 & Radiant). He has served on the Board of Directors of numerous companies throughout N. America. Currently, he is a research analyst with the Pennock Ideahub helping Institutional and High Net Worth investors assess opportunities. He has a PhD and MBA from the U of T.
Uploaded image


Cam is a seasoned investment professional with a specialization in investment strategy and technical analysis. In addition, his experience on the II-ranked BoAML US Technical Analysis team has led him to develop short-term trading models and techniques to reverse engineer the hedge fund exposures. His investment blog, The Humble Student of the Markets and has been quoted in the FT, WSJ, CNBC, BNN and highlighted by the Globe and Mail. Cam earned a B.Sc from The University of British Columbia.
Uploaded image


Spin off Strategies
Joe is founder and CEO of Spinoff Advisors, LLC, founded in 1997. Spin-Off Research is an extensive, monthly, advisory report, featuring research analysis on both the Corporate Parent and Spin-off entity, prior to the transaction. Spin offs often result in a higher aggregate value for the constituent pieces. A number of studies show that spin-offs historically have generated far better returns than the overall market. Joe earned a BS at Loyola University of Chicago in Economics & Finance, an MBA from Loyola University and holds a CFA designation.
Uploaded image


Robert is founder and CEO of The Forecasting Advisor. As an economist with a master’s degree with a specialization in econometrics, he worked over the past three decades for Canadian federal departments, namely Finance Canada for about twenty years. During that period, he honed his abilities to monitor and forecast the Canadian and U.S. economies. Robert earned his undergraduate and graduate degrees from the University of Montreal.
Uploaded image

Bob McWhirter

Dividend Growth
Uploaded image

Barbara Gray, CFA

Barbara is founder of Brady Capital Research Inc. (BCR) and author of “Ubernomics”. BCR offers leading-edge research to identify emerging short and long ideas to help clients position their portfolio for the coming Ubernomics Quake (resulting from the democratization of physical and human capital). Barbara ranked as an All-Star Analyst for four consecutive years in the Business Trust Sector, Brendan Wood annual institutional survey and has over 15 yrs sell-side equity research experience in Can. and the US. Barbara earned her CFA designation in 1997.

Advisory Board

Uploaded image

David Beck

Advisory Board Member
is Partner of Celtic-House Venture Partners. David spent much of his career at RBC Capital Markets in Toronto and New York as a Technology Analyst covering internet, enterprise software and communications equipment. David’s performance earned him recognition from the Reuters and Brendan Woods Institutional Survey. David earned a B.Sc from Queens University and an MBA from Ivey Business School.
Uploaded image

Brian Bosse, CFA

Advisory Board Member
Portfolio Manager, Goodman and Co.
Uploaded image

Rick Brookshill, Phd

Advisory Board Member
Retired early principal at PH&N.

Reinventing Research... And other aspects of the business...

Latest news

Get in touch